NEW EARTH

Package design, brand identity & email newsletter + paid ads for New Earth, a biodegradable water bottle company.
They create a more sustainable alternative for the plastic products we use most.

Meet New Earth

BRAND IDENTITY - LOGO - PACKAGING DESIGN - EMAIL NEWSLETTER - PAID ADS

I created a cohesive brand identity for New Earth that effectively communicates their environmentally conscious values over a 2 week time period. I developed a custom logo, visual identity & color palette that incorporate elements of nature, sustainability & futuristic typography to form a strong brand image. I designed brand deliverables including eco-friendly packaging mockups showcasing the company's commitment to sustainability, an email newsletter highlighting the product benefits & paid social ads that target eco-conscious consumers. Overall, the brand identity project for New Earth was a success & helped communicate their values & mission to their target audience.

CLIENT

Concept Project

ROLE

Individual Design

LOCATION

Long Beach, CA

YEAR

2023

Logo

These are the primary, secondary & submark logos I designed. The meaning behind the logo illustrates the futuristic & innovative spirit of the brand. The unique & progressive elements will resonate with the target audience because they communicate a sense of discovery & inspiring change amongst the next millennium.

Colors

A combination of natural & organic primary & secondary colors including Storm Blue, Earth Brown & Natural Stone to evoke feelings of serenity, tranquility & balance. These calming colors pair nicely with neutral white & black colors to highlight important brand messaging & making the type stand out.

Typography

Email Newsletter

The email newsletter page was designed to bring a level of awareness & understanding about the product & its sustainable benefits toward the environment. The goal is for consumers to take a call to action by signing up to receive weekly news.

Packaging

The simplistic bottle + packaging reflects the futuristic feel of the brand. The modernistic design is meant to be memorable & eye-catching sitting on the store shelf.